By improving its taste and packaging, we have taken this authentic tea to a new level that is as close as it gets to teapot flavor.
• Taste Characteristics
“It is like tea from a teapot,” “It has a refreshing aroma that’s ideal for tea,” “It is clean with a refreshing aftertaste”: Building on the tea’s already popular taste, we have added a highly fragrant “first-picked kabusecha tea” to strengthen the relaxing aroma of a tea that tastes straight from the teapot. Moreover, by using richly flavored, astringent tea leaves, we have created a flavorful tea with a clean finish and aftertaste.
• Packaging Design
With the “Kyoto Fukujuen Iyemon” logo displayed prominently on three sides and now with a white cap, the inviting design has the same sense of quality in a bottle that is immediately recognizable and easy to grab."